search Engine Optimisation
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What Is search Engine Optimisation?
search engine optimisation basically means making your website accessible to, and readable by, search engine spiders.
search engines spiders navigate and read a website's html content. Therefore, if your navigation or textual content
is within Frames, graphics, JavaScript, Flash, Content Management Systems (CMS) or e-commerce systems the search engines may
be unable to see all or part of your website content.
Making your website search engine friendly is the basis of search engine optimisation. The next step is to optimise
the website to target search terms most commonly used to find the product or service you are offering.
search engine optimisation is now much more widely known about and used than it was a year ago and competition for popular keyword phrases has risen significantly. It is, therefore, best to target search terms which are as specific as possible to your products or services and not to have unrealistic expectations.
For example;
a firm of solicitors in Bristol would be best placed to start off by targeting:
'solicitors Bristol' and not 'solicitors uk' or 'conveyancing solicitors'
When your website is ranking well for your initial search terms and you have built upon your website's link popularity you may well be able to tweak your website optimisation to target more highly competitive terms.
For more detailed information on the foregoing see step by step guide to search engine optimisation.
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About Search Engine Optimisation
The aim of About Search Engine Optimisation is to provide up-to-date, accurate information to both those wishing
to learn more about the industry and those already involved in SEO. We, therefore, welcome feedback and encourage our visitors
to report any inaccuracies, outdated links or any sites listed within our directories practising Spam or unethical SEO.
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